“News consumption is changing fast.From how it is consumed to what is being consumed, everything is changing!”
First inevitable change that the industry saw, was adaptation of digital consumption of news. Traditional business were smart enough to go digital. But innovation took a step ahead and brought concepts like ‘Daily hunt’, which aggregates news from various platforms, and ‘In shorts’ which cashed on the trend of fast and on-the-go consumption, thus hitting the right spot. ‘News bytes’ solved a complete unique problem of making understand everything about the news in the form of bytes.
Platforms like ‘Yourstory’ discovered a completely new genre of news focussed on entrepreneurs, similarly ‘Feministaa.com’ focuses on the niche of women achievers. ‘OpIndia’ understood the importance of opinions and editorials and built a niche platform for the same.
Simultaneously, Facebook and Twitter evolved to become a tool for creating and spreading news like no one else. Social media is not only a source for consumption of News but also a news generator, news websites on average get 9% of their traffic from Facebook (2013).
Raju Narisetti, the head of The Wall Street Journal’s digital network, told Pew Research that social media drive between 7 and 10 percent of the traffic to WSJ.com on any given day. By contrast, Zach Seward, a senior editor at Quartz, the new mobile-focused business site launched by the Atlantic Group last fall, says that social media accounts for 30 to 40 percent of its traffic.
We are discussing this industry disruption. Where is the news heading now, definitions are being created and destroyed. Will print media survive, what is the next innovation in line for niche focussed platforms and much more…