Cinematic Universes: Does everything really need one?

Written by Pat McNellis of Awesome Sunday Show

Seems like everything’s getting its own cinematic universe these days. Call of Duty is the latest franchise to have a shared cinematic universe in the works. No seriously. Activision, the publisher of the video game franchise, announced they’re planning to create a movie and TV universe based on their games that would rival the MCU — something which even the DCEU is so far struggling to do. The CEO also said that Call of Duty has much stronger IP than Marvel’s IP and no, he wasn’t joking. But that is a complete joke. Marvel’s IP (which the modern incarnation started in 1961) SHITS on CoD by light years and the MCU has barely scratched the surface on both Marvel’s character roster and classic stories.

Anyway, it seems like everything is getting a cinematic universe these days with studios hoping to mimic the massive success the MCU has had. Studios/IPs that currently have and/or will soon have a cinematic universe are DC, Universal Monsters (the classics were the original cinematic universe), Nickelodeon for their classic cartoons, Hasbro (Transformers, G.I. Joe, M.A.S.K.), Call of Duty, Lego, Jumpstreet/Men in Black, Valian Comics, X-Men, “MonsterVerse” (Godzilla, King Kong), Hanna-Barbera (Scooby Doo, The Flintstones, The Jetsons, Yogi Bear).

It’s starting to get out of hand in my opinion. I get that that “cinematic universe” has become synonymous with financial success because of the MCU and DCEU’s earnings, but it won’t work out the same for everything. For a cinematic universe to work it needs to make sense to have one for the IP, needs to have a coherent plan and design (DCEU is suffering from a lack of these), and quality behind it. People are worried about superhero fatigue, but I think that cinematic universe fatigue is way more likely and will happen much sooner.

What do you guys think about these properties having cinematic universes or the idea of them in general? What’re some properties that you think would work well with a cinematic universe? Let us know in the comments or on Facebook and Twitter!


Originally published at www.awesomesundayshow.com.