Journalism at it’s best (today)

my dear Steward Ugelow, I guess you still have not understood the business model of commercial media. So let me start with Google: Google is publically understood to be a search engine — yet Google is the largest electronic advertising distributor in the world. Google made $38 Billion with advertising and nothing with search. As a result — their search engine has not much evolved in the past 20 years — but the ad technology rocketed in it’s evolution.

Media is exactly the same. NYT and all the others make nearly 100% of their revenue with advertising distribution and nothing with journalism.

Newspapers and even the most insignificant daily news make 0.00$ with journalism — all with advertising.

Now even you should be realizing where the management’s lion share of focus is — yeah, right, on advertising. Why are you even believing that any of their posts, articles or whatever we want to call it should be anything other than teaser to draw attention, including your attention? Like Google’s effort in the searchalgorith is driven by advertisers and ways to get more advertisers, commercial media’s effort is in drawing attention to more readers — any reader — and the more attention grabbing the “news” the more readers you get. Reders like searchers translate to eye-balls and that translate to advertisers.

Free press is died 20 years ago — but it revitalized by the public with social media. We are the news. You are part of it. Unfortunately you abused (I’m sure unattentionly) the media to give attention to commersial media which is depending in incremental attention through guys like you.

Consider my blogger mantra “Write what you think — don’t think what you write” Once you start thinking about what to write in order to draw attention — you end up like commercial media.

Happy Holidays my friend.