Well, we’d argue it’s more about creating an “equal footing for individuals”. Since “treating people as individuals” also risks opening up the individual to ‘legitimate’ bullying (e.g. “yeah, but he/she/it can’t do this/that/other because of [insert prejudice here]”) rather than consultative and constructive solutions.
There are both subjective and semi-objective elements to this. The first is that a categorisation is regarded as ‘objective’. Women and Men are regarded by many as distinct genders of people (though is actually a spectrum of gender and why gender identity becomes a bit of an issue-and biological science back this up). We communicate using that genii when talking about people. “This guy did this”, “This lady did that”. It naturally ‘depersonalises’ individuals.
At the same time, every person is an individuals. They have their own needs, wants, experience etc. That is the subjective element. An individual is an individual but we judge in tech (and anywhere else) a small part of an individual but can’t seem to naturally separate out a single characteristic of an individual from their entire persona and indeed, their viewer’s perception of it, despite it being one of the easiest things in the world to do with data.
Equalising to maximise the productivity of an individual is not the same as treating everyone the same. That is the key thing in terms of thinking.