There are few things more frustrating to genuine progress than when the cynics and nay-sayers are proven right.

If you’ve had multiple conversations with people about genetic test kits from, or the like, then I’m sure you’ve heard people be sceptical about why anyone would hand over their genetic material — and $100 fee — to a private company who will simply tell them what they already knew… you’re 12.5% Irish.

The objections I’ve heard range from being privacy related (the lack of governance in a private company you have no control over or visibility into) to being…


An information-rich platform where users access and benefit from their ethically sourced health data in a decentralized, secure and trusted environment.

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