A Skinny on Custom Content
“61% of consumers say they feel better about a company that delivers custom content. They’re also more likely to make a purchase from that company. And 90% of consumers find custom content helpful.” Source: Custom Content Council
Custom content is all in rage these days. It plays a vital role in engaging and attracting audience to the blog. Custom content is the specialized content that is tailored according to the needs of end users and consumers. The underline goal of custom content is to build affinity with the existing customer base. It communicates brand’s vision, builds trusted followers (users) and helps escalate brand marketing. Custom content is designed to deliver.
Here’s a brief guide on what custom content is all about: