Introducing: David Taylor as Chief Marketing Officer

BABB
BABB
Nov 7 · 2 min read

November sees the appointment of David Taylor as Interim CMO.

An experienced hands-on Marketer, Taylor is not new to the world of FinTech. In addition to playing a key part in the Currencycloud rebrand, he led the new business marketing function; defining target markets and developing new propositions. David was previously responsible for designing and launching a global partnership program for a multiple award-winning FinTech Marketplace.

“As we draw close to our first app release, we recognise the need for someone like David Taylor to take leadership of our go-to-market strategy implementation.” Said Rushd Averroes, BABB CEO. “He not only has the right background and proven ability to deliver, he shares our passion towards making a difference to the underserved in financial services. We are excited by this addition to the BABB team, and very much look forward to BABB’s future
with our supporters and stakeholders through David’s work.”

Taylor said of his appointment: “I’m excited to be joining such an incredible company at this stage of their journey — it is great to see such support from their community of BABBians.

“BABB’s focus on tech for good by addressing real-world challenges across the globe are key differentiators for me — BABB is moving forward and it’s time to accelerate growth.”

David will be leading the Marketing function at BABB, responsible for the strategic development and management of BABB’s sales and distribution channels, delivering customer acquisition, engagement and retention campaigns while continuing to support the growth of BABB’s global presence in key markets.


Want to discover more about the BABB project?
Make sure you are subscribed to our Medium so you don’t miss any important updates. You can also find us on YouTube, Instagram, Twitter and Facebook.

Disclaimer: BABB is not yet regulated as a bank, but we are applying to become one.

BABB

Written by

BABB

BABB aims to deliver accessible, secure, convenient and cost-effective mobile banking services designed to serve the global microeconomy — https://getbabb.com

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade