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Ask any small business owner to name one of the most challenging things about running their business, and most will answer “finding top talent.” In smaller markets, the talent pool is limited, simply due to the size of the population: there are only so many people in the community with the job skills your business needs. But even larger companies in major markets struggle with finding — and then retaining — top talent. Here are a few actionable strategies you can take to source the best talent in your area, without breaking the bank.

Seek Referrals

Turn to your current employees. If you have one or two “superstars,” consider asking them if they have a friend or know someone who can perform at the same level they do. You can also offer a “signing bonus” to employees who refer a job candidate — with the bonus payable after the new hire has completed a 30- to 90-day probation period. …


What is an email marketing campaign and what makes it successful?

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In a few words, and email marketing campaign is one in which a business or service provider sends emails to potential customers or its existing customer base to encourage recipients to take action or engage with the sender in a way that generates sales or, at the very least, leads to new potential customers.

A successful email marketing campaign is achieved when the recipients of your email take the desired action and interact with your website. This puts you not only in front of their eyes but also on their minds, something that can lead to future sales or recommendations.

Email is not dead, and won’t be any time soon

According to the most recent statistics, those who claimed that email is dead have been proven wrong, with the number of emails being sent and received each year growing exponentially. In 2017 alone, 269 billion emails were sent and received worldwide every day. This number grew to 281.1 billion in 2018, and it is expected to continue increasing with an estimated 347.3 …


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Artificial intelligence isn’t just robots and autopiloted spacecraft. It’s here, it’s now―and it can be the future of your small business. Predictive computing systems, chatbots for your website, and automation of many “busywork”“ tasks vital to your small business can help ease the burden for small business owners who wear many hats, giving you more time to devote to building relationships with your customers and growing your business.

Smart Algorithms

Tracking customer behavior online and using smart analytics can help you find the right customers and match their needs with your goods or services. Using data collected from site visitors, AI can display ads to customers after they leave your site, keeping you relevant through instant profiling. …


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Attracting stellar talent is a challenge for any size business. While it might appear at first glance that bigger companies have every advantage in hiring great talent, the truth is that entrepreneurs and small business owners actually have the upper hand in many ways.

Use your brand’s edge and learn how to hire the superstar talent you need with this small business hiring guide.

Focus on Your Advantages

Without a big budget and the big perks it can buy, you’ll need to highlight what your small business has to offer that larger companies simply can’t provide.


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There are about 28.8 million small businesses in the U.S., with over 630,000 new businesses opening each year. The tough reality, however, is that most of these new small businesses fail within the first five years of operation. A small percentage that survives remain small, while only a select few manage to grow into big companies.

But why only a few of them and not all? What are the factors that enable some businesses to become big household brands? …


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Cheap. Easy to navigate. Seen by hundreds of millions. Sound like a too-good-to-be-true marketing plan? Well, it’s actually not, thanks to the inception and exponential growth of the social media platform Instagram.

While Instagram has been around for a while, it continues to reign as one of the top ways to market products and boost sales across a wide array of industries. With one billion active users and 25M business profiles, Instagram should not be ignored in your marketing strategy. …


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Your guide to thorough small business financial management — and peace of mind.

Are you at the helm of one of the 30.2 million small businesses in the U.S. today? Small business success is grown with a healthy combination of passion, drive, and unrelenting dedication. For many, however, the concept of financial management, budgeting, bookkeeping, and taxes are among the least-enjoyable activities.

To protect your investment, proper attention to financial detail is necessary. Not only will efficient practices help promote your profit, but your diligence can also protect you and your staff from compliance issues and legal trouble. Understanding the basic concepts of small business finance is a great starting point, along with a working knowledge of the most common financial terms. …


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Owning and operating a small business takes a lot of effort. From pulling together enough capital to keep the doors open to wearing dozens of hats without significant support, there’s a lot of responsibility resting on your shoulders.

You’ve probably heard most of the conventional small business wisdom, like mastering search engine optimization and running compelling sales to boost revenue, but there’s a lot more to know about ensuring that your business succeeds than building a great website. Here are 12 lesser-known tips to use for success in your corporate endeavors.

Keep Your Boots on the Ground

When you’re running a business, it’s easy to find yourself away from the front desk or skipping out on service calls in favor of handling back-office tasks, like recruiting, marketing, accounting, or even small duties things like paying invoices or arranging for deliveries. While this is normal and natural — in time, your employees are able to take care of many of the customer interactions — it’s important to remember where you started. When you’re out in the field instead of in your office, you’ll have a much better perspective of your company. …


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As a small business owner, you understand the challenge of competing against larger big-box stores and national companies. Increasing your visibility can be tricky, and driving customers to your business on a low budget can be difficult. However, there are several successful campaigns that small businesses can leverage for growth and success.

Develop a Blog with Rich Content

Hubspot has a reputation as a fantastic website with rich blog content. Their blogs include in-depth posts about things their users care about, as well as an educational content-sharing hub that promotes their certification and partnership programs to more than 300,000 visitors each month.

Your website is usually the first impression customers have of your business. A great website includes plenty of engaging content that keeps your customers focused on you — and not the competition. …


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Authenticity is the latest buzzword for businesses seeking a deeper connection with their customers. Younger generations, especially Millennials, want authentic connections and transparent corporate practices with the brands and small businesses they select. Most people choose to do business with agencies they trust, whether it’s buying a car or a sandwich. As a small business owner, building trust with your customers is essential to standing out from your competition.

Engage on Social Media

If you don’t have a company Facebook account, you may be missing out on engaging with a large audience. …

About

BBB

BBB is a neutral, not-for-profit with the mission to advance marketplace trust. Make sure you check out https://trust-bbb.org/torchtalk/ to learn more.

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