Make Your Phone Calls Relevant Again

Inspire and inform. Be inspiring and fact-based in your message.

Be concise. Keep messages relatively brief — between 30 and 45 seconds is ideal.

Call selectively. Use focused, deliberate and selective calling — do not bombard parents with multiple similar messages in a short period of time.

Plan ahead. Don’t wait until the last minute; plan and strategize your call scripts carefully. The ideal planning cycle for a robo call is about a week to 10 days, so set aside at least that amount of time for each message.

Pace yourself. When you start your calls, use a pace that is steady and also compliant with the local capacity for the area.

Verify legality. Check to make sure the area(s) you will be targeting allow automated calls. Find out about any rules and regulations you’ll need to follow.