What Everyone Missed in the Unilever/Seventh Generation Deal
John Battelle
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And it hasn’t been reported in most articles, but both Ben & Gerry’s and Seventh Generation are B Corps, so the idea of purpose being more than an annual CSR report and some charitable giving has been baked into the DNA of these organisations.

For companies looking to buy purpose-driven profitable companies, the B Corp standard helps sift companies who are serious about their social and environmental impact from those who have good marketing.

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