What is Marketing Orientation & Importance — The Marketing Facts
Marketing is the process of creating communication, delivering and exchanging an offer that gives the value to clients and customers. Marketing is defined as “the activity” by the American Marketing Association. Basically, the term “Marketing” means going to market with some kinds of staff for sale. Marketing is a management which identifies, anticipate and satisfy the customer with their profits.
Marketing is the processes in which you can bring a product to market to include these steps; Marketing segmentation, pricing, and promotion strategies, developing communication, market research, determine distribution, and vision for long-time market development goals. There are many parts of the marketing process “e.g. brand management, advertising art director, product designing etc”.
Concept Of Marketing
The marketing concept is to satisfy the organization objects, an organization should accept the needs and wants of the customer. In marketing you have to understand about these concepts:
Needs Necessity of Peoples to live a healthy, safe, and happy life, when needs stay unfulfilled adverse outcome: dysfunction or death.
Wants Something which is not necessary, but that is your desire or wish. Want are not essential for life survival.
Demands When the needs and wants have backed the ability to pay. Then the potential to become economic demands.
For the developments of product and improvement of the product, the marketing research is conducted. It is directly related to the consumers need. Customer’s needs are beneficial to market segmentation it is related to dividing market to different categories of customers on the basis of different desires for customers that might buy separate products or who may buy marketing mixes. Needs-based segmentation “beneficial segmentation”, “place the consumer’s desires at the forefront of how a company works or how its desire and marketing products and services”. Although need based segmentation is not easy to do in practice, it is one of the most effective ways for segments a material. Designing is the best way of and how it will fulfill advertises and promotion to show how this product or service is beneficial for customers and how it will fulfill customers desires.
