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Being a professional working Designer of 12 years, it’s easy to become jaded with Design itself. Really good work becomes harder to find, inspiration (which motivates ideas of your own) is more fleeting. Every once in a while though, I find something that reminds me why I still love graphic design. Reminds me why I wanted to be a Designer in the first place. More rare, but all the more valuable, is when I find a project or piece of Design that makes me a better Designer just for having experienced it. Some creation that raises the standard for good work one more notch. …


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Since 2009, ‘Graphic Language’ has been about “thoughts and opinion on graphic design and creating it”. More accurately, my thoughts and opinion (no guest writers), and I have truly enjoyed writing these articles. For me, writing and Design have made an excellent olio. It’s allowed me to explore different topics of this art form and use new words I learn, like “olio”. It’s sharpened my critique skills and I hope that through doing this, I’ve brought an honest, thoughtful perspective to my field.

But, I don't know if I can do it anymore.

Or if I should, or if it's needed, or wanted, or necessary. …


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Well, what is it?

In defining Design, there’s a lot to consider. More than I’m able to consider on my own because Design spans so many disciplines. It’s difficult to find commonality across those disciplines, let alone arrive at a single meaning. Logos and architecture have little in common, but both are indeed niches of Design. Harder still, expounding all the ways Design creates value and what it’s purpose is… but, I’d like to attempt it.

To start, we must acknowledge that relationships with Design differ across cultures. When discussing the value of Design, Americans point to function and ROI. It’s a means of growing a business by increasing revenue, production, cutting costs, generating leads— that sort of thing. Yet, the value of Design isn’t so much that it generates profit; that is the result of something else Design is doing. …


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No doubt, the process of creating Graphic Design is collaborative. Sometimes it involves 2 people, other times 100, but each result is at least partly democratic. You could even argue the hired Designer(s) is an elected official responsible for the result of the work.

While understanding Design is collaborative and Designers are hired by someone else for a job, many take this as meaning the Designer should have no input or influence that would be interpreted as personal to the Designer. That, as is argued, would be selfish on behalf of the Designer and their role is to act as a conduit to the Client’s wishes. …


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This year has been the biggest ever for NFL team branding. Seven teams introduced new uniforms, some with new logos. Instead of going too deep into each team, I thought it would be interesting to do a quick overview of each. And instead of giving each team a grade, I have just ordered them by who I think did it best.


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For a long time, my vision of a great Graphic Designer has been rooted in originality. The aim has been to discover something new, ala’ David Carson in the early ’90s. Massimo Vignelli was right when he alluded Americans love novelty because our culture is young, where he—and other Europeans—are more concerned with the refinement of already quality things.

Okay, this is where things get a bit messy, because I do believe there is value in breaking status quo, but it has to have reason to it and not done just for the sake of it. …


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There’s a small team in Los Angeles known for creating some of the most beautiful things you will ever see. Their approach to creating these things, in the words of their owner, is based in “optimization”. So, maybe what they’re doing isn’t so much creating as recreating. See, they take relics of the 70s through early 90s and not only restore them, but make them better than they ever were. This modernization is about preserving what people love about the old thing and making it the best thing it can be by today’s standards. …


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I made a thing I think I’m going to get a lot of shit for. Something that I might even lose clients over. But I cannot with good conscience continue creating Design and illustration with no commentary on bigger issues facing our Nation. I’m an American Graphic Artist. I feel a deep need and duty to do something.

The founders of this country envisioned government fearing the voice of the people. The 1st Amendment guarantees that voice, though some throughout history have tried to silence it. The lesson of the 1960s counter culture is that elected officials in Washington did indeed fear the voice of the outspoken and contemporary cries of “fake news!”


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I’m nostalgic for 1920s Paris. I’m not certain thats the right word, though. As I understand it, nostalgia relates to personal experience. It comes from your youth or a time you want to experience again, so as I’m not 100 years old, I don’t think nostalgia is the right word but I don’t know what the right word might be. I’m also envious of 1920s Paris and of that I am certain.

Paris during that time was a cheap place to live, if you can imagine. So, it attracted a lot of Artists, Writers, and creative types. It was a time where Picasso, Hemingway, Stein, Joyce, Fitzgerald and many we know by surname lived and mingled. They even consulted with one another about their work. …


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Internet rumors suggest the Atlanta Falcons, along with their confirmed new uniforms, may receive an update to their logo in 2020 as well. Whether or not that is true, now still seems the appropriate time to write my appreciation of the team’s current logo. If it is indeed seeing its final days, let’s send this masterpiece of logo Design off with the farewell it deserves.

Trouble With The Curve

What makes the possibility of change to the logo worrisome is the recent track record of the NFL in this category of logo alteration.

What might be considered as the “Reebok era” of the NFL (the years Reebok made uniforms for all NFL teams from 2002–2011) was a prosperous time in the League’s Design history from which the current Falcons logo came. A time where team logos were simplified and strengthened, with high attention paid to craft and detail. …

About

Brandon Moore

Thoughts & opinion on Graphic Design and creating it hello.bmoore@gmail.com

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