To further crib from Andy, user growth can be examined in more detail by breaking down your metrics by referral source. This allows you to more effectively gauge the quality (lifetime value) of users coming from different sources such as SEO, paid search, email marketing, virality, social, etc. The breakdown can be tracked in a table organized by referral categories.
…t adding net new users, but about developing a deep understanding of how to make your business grow. To succeed, growth teams must identify undesirable user engagement states and deliver an experience to those users that moves them into a desired state — making them higher quality users and growing their value to the business.