5 Amazing Best Practices for Email Newsletters

Hips & Tips Example

1. Ask for permission while explaining the value proposition

It all started with an email from one of my connections on LinkedIn. I remember signing up for one of her projects before, so she wasn't a stranger to me. The email was well written, informing me about her new project. The best part was it was sincere, short and clear:

“I didn't want to assume you would be interested in this new version. So I wanted to shoot you an email with the opportunity to opt-in again if you wish. You can sign up at hipsandtips.com if you think receiving 1 health & wellness tip a day will help you on your journey to live a more wholesome life.”

Lovely.

2. Show the experience right on the landing page to get more leads

When I clicked on the email link, the landing page was interesting. It was clean, explained the value proposition in one sentence, presented only one call to action on the active screen to add your email. The page included many animated gifs that were fresh and fun but at the same time they were enhancing the value proposition. You get the idea what you might expect from the emails.

these are few of the animated gifs explaining how it works

3. Differentiate yourself on the mailbox

As many of you, I receive hundreds of emails a day. So, making a decision to open an email is a split-second decision, and every detail on the subject line or the short description underneath makes a big difference on the open rates.

4. The content on the email was fun, engaging and interactive.

The email design is amazing. I am not just talking about the pixels but the copy, user experience and the interactivity offered on the email. Every piece of the content/section is cleverly designed (optimized for every device including phones) and has a clear purpose. Below you can see all my notes on each section, and why I love the design of the email.

the animated gif that is relevant to the tip of the day

5. Engage, engage, and engage.

The bottom of the email was as interesting as the main content (tip of the day) for me. Most of the newsletters fail at this point. They provide you the information that you asked for and that is it.

Driving growth for Fortune 500 companies and SMEs over the last 15 years. Specialized in growth marketing.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store