Ben MurrayHow to Prepare for Preliminary SaaS Due DiligenceYou’ve decided that it’s time to take on investment or sell your SaaS company. Or maybe that cold email from a private equity associate…9 min read·Jan 28, 2020----
Ben MurrayFounder’s Guide to SaaS Accounting SoftwareHave I Outgrown My SaaS Accounting Software?13 min read·May 9, 2019----
Ben MurrayHow to Calculate Churn and Retention in SaaSGuide to Churn and Retention Metrics7 min read·Mar 1, 2019----
Ben MurrayHow to Properly Record Deferred Revenue in SaaSSoftware subscriptions are the life of every SaaS business. But most SaaS companies I have spoken with are incorrectly recording their…5 min read·Dec 13, 2018----
Ben MurraySimple Cash Forecast for StartupsI was speaking with a SaaS founder about his forecast process, and he mentioned that he had received funding without a “sophisticated”…3 min read·Sep 28, 2018----
Ben MurrayHow to apply the Rule of 40 to your SaaS businessWhat is the Rule of 40 in SaaS4 min read·Aug 28, 2018----
Ben MurrayWhen Do You Need an Investor Teaser Template?When Do You Need an Investor Teaser Template?3 min read·Jul 5, 2018----
Ben MurrayHow to Correctly Calculate your SaaS Gross MarginHow to Correctly Calculate your SaaS Gross Margin4 min read·Jun 14, 2018--1--1
Ben MurrayWhat is Monthly Recurring Revenue in SaaSThere is no shortage of terms and acronyms in SaaS, and monthly recurring revenue (MRR) is one of them. SaaS revenue terms can be quite…4 min read·May 16, 2018----
Ben MurrayDon’t Ignore This Accounting Step with your SaaS StartupSample Chart of Accounts for SaaS4 min read·Apr 12, 2018----