Ben MurrayHow to Prepare for Preliminary SaaS Due DiligenceYou’ve decided that it’s time to take on investment or sell your SaaS company. Or maybe that cold email from a private equity associate…Jan 28, 2020Jan 28, 2020
Ben MurrayFounder’s Guide to SaaS Accounting SoftwareHave I Outgrown My SaaS Accounting Software?May 9, 2019May 9, 2019
Ben MurrayHow to Calculate Churn and Retention in SaaSGuide to Churn and Retention MetricsMar 1, 2019Mar 1, 2019
Ben MurrayHow to Properly Record Deferred Revenue in SaaSSoftware subscriptions are the life of every SaaS business. But most SaaS companies I have spoken with are incorrectly recording their…Dec 13, 2018Dec 13, 2018
Ben MurraySimple Cash Forecast for StartupsI was speaking with a SaaS founder about his forecast process, and he mentioned that he had received funding without a “sophisticated”…Sep 28, 2018Sep 28, 2018
Ben MurrayHow to apply the Rule of 40 to your SaaS businessWhat is the Rule of 40 in SaaSAug 28, 2018Aug 28, 2018
Ben MurrayWhen Do You Need an Investor Teaser Template?When Do You Need an Investor Teaser Template?Jul 5, 2018Jul 5, 2018
Ben MurrayHow to Correctly Calculate your SaaS Gross MarginHow to Correctly Calculate your SaaS Gross MarginJun 14, 20181Jun 14, 20181
Ben MurrayWhat is Monthly Recurring Revenue in SaaSThere is no shortage of terms and acronyms in SaaS, and monthly recurring revenue (MRR) is one of them. SaaS revenue terms can be quite…May 16, 2018May 16, 2018
Ben MurrayDon’t Ignore This Accounting Step with your SaaS StartupSample Chart of Accounts for SaaSApr 12, 2018Apr 12, 2018