We are more and more concerned about our health nowadays and we appreciate it when others are also interested in this subject. Our impact on this well-designed planet had influenced also every individual’s health.
We are happy to see actual actions from some big corporation in that manner.
Today’s example will be Apple.
We want to find out:
- How much Apple reduced carbon footprint for the past few years in its entire activity(from sourcing, manufacturing to distribution)?
- What bold statement did Apple make a few days ago?
1. What Progress Apple Did in Its Effort of Reducing the Carbon Footprint?
We need to recognize that Apple’s headquarter is an SF beast. In April 2017, when Apple Park was opened, the building was the biggest proof that the company is actually making a shift to green energy and minimum environmental impact. Why?
One of the reasons is that the entire park is powered completely by multiple renewable sources. One of them is a 17-megawatt solar installation spanning the roof-top of the building (as you can see in the image). This is one of the largest on-site solar installations in the world. When the production of energy is higher than the demand all the excess is fed back into the local public energy grid.
Since the opening of the new headquarters, some of the other environmental achievements were:
- Apple becomes the largest corporate company issuer of green bonds
- Stores, data centers, and offices across 44 countries are using 100% renewable electricity
- The MacBook Air introduced in July 2019, contains over 40% recycled components.
Below you can find the list with the report highlights provided in the “Apple Environmental Progress Report 2020”.
In 2015 was registered biggest carbon emission footprint: 38.4 million metric tons. But since then something happened…
“Zero Waste Program” was launched in 2015 and the result was visible immediately.
As shown in the image, even if there was a bigger demand, emissions were smaller.
Some other results of the program are:
- Over 70 suppliers have committed to 100% renewable electricity for Apple production.
- The majority of iPhone final assembly facilities have committed to a 20% energy use reduction by the end of 2020.
In 2019 the carbon footprint was reduced by 35% compared to 2015. They didn’t do just that, efficiency was proven by the net revenue increased by 11 percent in the fiscal year 2019.
Another interesting financial fact between the 2015 and 2020 window is that after 42 years after its founding, in 2018 Apple reached $1trillion in value.
If that wasn’t enough!
After only two years after $1 trillion milestones were reached, in August 2020 the Apple became the first U.S. company to hit a $2 trillion valuation.
Here is proof that a company can thrive financially while protecting the environment!
2. What Bold Statement Apple Made a Couple of Days Ago?
Some of us, including me, were too excited about the launch of the new iPhone 12 to notice the bold statement related to the environment made by Apple at the “Hi, Speed” event on October 13, 2020:
“…by 2030, we plan to have a zero climate impact across our entire business, including our manufacturing supply chain and all product lifecycle.” — Lisa Jackson (VP, Environment, Policy and Social Initiatives)
What does this mean?
“This means that every apple device sold, from the material collection, component manufacturing, assembly, transport, customer use, charging, all the way to recycling and material recovery will be 100% carbon neutral.”
Here is Apple’s ten years approach regarding this subject.
If we take into consideration what we already discussed at the previous point and we look from a broader perspective there is a chance for this to work out.
There are more signs than ever that we need to do something for our planet if we want our children to have a good life, or should I say “To have a life!”? I don’t need to point out the signs that the entire planet ecosystem dies, there are people that live in coastal areas and will need to leave their homes and move elsewhere because the ocean is eating their land, more violent storms sweep entire cities and fire melts the planet lungs.
So why not applause this kind of goal?
Apple CEO seems to understand the bigger picture and explains why they are so focused on this subject.
“Climate change is real and we all share a responsibility to fight it. We will never waver, because we know that future generations depend on us.” — Tim Cook, CEO Apple
But how they are able to do this without changing something in their products?
Interestingly enough they are not aiming to do that. They proved it by removing Lightning headphones and Power adapters from the iPhone box.🙀
Yes, you heard right! No more Lightning headphones and Power adapters in the iPhone box!
The reason is that “the customers already have over 700 million Lightning headphones. And many customers have moved to a wireless experience… And there are also over two billion power adapters out in the world.” Lisa Jackson did not include the other third party adapters in those statistics.
Smart move don’t you think?
We’ll see if they’ll reach this 10 years goal. But until then we don’t need to forget that everything that we do influences our planet's health. Make smarter decisions for example: think twice when you buy a plastic bag or turn off the light when you don’t need it.
Now I’m not saying that you should buy the new iPhone 12 just because Apple taught so thoroughly about the environment.
But if you do, I’ll leave you some images that reveal the new stunning 5G iPhone. Take care!