Was This Review Helpful?

At BVAccel our #1 job is to help our clients increase their webstore conversions, as we say at BVAccel — Brand Value is Born in Results. One tool we always recommend to our clients is a review app — Customer reviews on eCommerce sites are the gateway to more conversions and building relationships with brand loyalists. According to an eConsultancy study:

61% of consumers take into account product reviews before making a purchase

That alone should be enough reason for you to install a review app on your eCommerce webstore. But, if you need more convincing we’ve got you covered:

Negative Reviews instill trust

For many eCommerce webstore owners, reviews can be scary — you think, “I don’t want potential consumers seeing a negative review.” Well negative reviews are bound to happen, and these negative reviews actually strengthen your credibility, and help purchasers make buying decisions. Reevoo the social commerce company states:

Bad reviews can increase conversion by up to 67%

Happy Customer are Loyal Customers

Customers that leave reviews are already more invested in your brand. Use this opportunity to communicate with them. when they leave a review, start a conversation with them, let them know you are listening and you hear what they are saying. In a recent study, Deloitte & Touche found that reviews are the modern day form of WOM marketing:

7 out of 10 people who read reviews will share them with friends and family

This works both ways, communicating with those that are happy with their purchase and those that are less than impressed about their product or service. So, use this chance to figure out what you can do better and how you can make them a returning customer.

Reviews = Easiest form of User Generated Content

Using these reviews to attract new customers is the purest form of UGC. Use a quote by a happy customer on a Facebook or retargeted ad and the conversion rates will sky rocket. These ads are a fresh and unique way to build trust amongst new shoppers. eMarketer did some research and found:

Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers

So, using these customer reviews rather than your own persuasive wording will without a doubt, lead to more on-site conversions.