How to Find an Audience for Your Creative Work | Writer & Authors

“Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.”
 ― Austin Kleon, Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered

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Are you creating great content, but you’re still having trouble finding an audience? Are you overwhelmed by the high number of social media platforms vying for your attention? Well, whether you’re a writer, author, or another type of creative the following tips will help you. They are relatively simple and they will bring you great results without the need for you to spend your entire life on social media.

For starters, try joining a community for your niche. There are clubs and groups for almost everything. Becoming a part of these communities will help you connect with fellow content creators and fans. If you’re not sure where to find relevant groups, search for your niche while on Facebook. Join the proper groups and check to see which ones meet up in person.

Next, share something on each of your social media platforms every day. This may sound like a lot, but you can easily carry out this in 15–30 minutes depending on how many accounts you have. Share project updates, unfinished work to ask for feedback, things that are missing in your field, things that inspire you, and things that you love. At the same time, be aware that everything you post online will be there forever. Don’t post anything that you’re not sure about.

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Engage

Be sure to engage with your followers and show them that they’re appreciated. Do this by liking and sharing their content and responding to their messages when possible. When you do this, a percentage of your followers will share your content with their followers thus exposing more people to your work who could later become a part of your audience. After you start to build a fan base, create a Facebook fan page and post entertaining and helpful content there that your fans will love and benefit from.

Give your audience a behind the scenes look into how you work and create. Show them pictures and videos of the different stages of your work, tell them which products you use and recommend, show them the day-to-day process that goes behind your work. This will create a bond between you and them that you’ll both benefit from. They’ll become more invested in your work and you’ll attract a bigger audience.

Finally, make sure that you have a website. You may think that with various social media accounts and an online presence that you don’t need one, but you do. Having a professional site makes you instantly more credible, it allows you to connect with your audience in ways you can’t using social media, and perhaps most importantly, it can act as an online portfolio that can benefit your business.

In order to draw people to your site, with engaging blog posts that are relevant to your field and audience. If no ideas come to mind, try taking a class or learning a new skill that will benefit you and your audience. Then create blog posts sharing what you’ve learned with your followers.

I hope these tips were helpful. Let me know which tip/s you found the most useful in the comment section. Also, feel free to share this post.


Originally published at Balle Millner.

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