With over 95% market share, Google is the most popular search engine among Bangladeshis, home and abroad. People from other countries also Googling Bangladesh for many reasons — to find out information about travel, trade, business, recreation, news etc. But what most people really search about Bangladesh? One way to find out this is to use Goggle’s ‘instant search’ feature. Google Instant can reveal branding of any keyword based on its popularity and significance.
Google Instant, also called Google auto search or Google suggest, is a feature of predictive search that automatically recommends popular searches as you type your query into Google’s search field. Google Instant predicts what you’re looking for and starts to show results as you type. The suggested prediction comes from the volume of queries. The possible searches that you see are based on what other people are searching for and the content of web pages indexed by Google. It is not only a Google feature, now Bing actually does this as well. So do major search engines like DuckDuckGo, Yahoo, Baidu, Yandex, etc.
Googling Bangladesh will tell you what kind of information people are searching for from their geo-locations. These search results generally change over time based on issues, events, demands etc. Google Instant is localized (and personalized). The predictions and search results that Google Instant displays will change depending on where Google thinks you’re located. Google has some country specific search engines that are default for those locations. From USA, I googled the word ‘Bangladesh’ in those sites in Australia, Bahrain, Canada, India, Italy, Japan, Korea, Kuwait, Oman, Saudi Arabia, United Kingdom, United Arab Emirates, United States as most of the Bangladeshi diaspora live in those countries. Some of those websites are set default in English and some are in their native language.
So what Google suggests when someone starts typing the word Bangladesh? Two searches define Bangladesh on Google: Bangladesh Newspaper and Bangladesh Cricket. Then there are Bangladesh consulate, Bangladesh currency, airline ticket, Bangla songs, etc. These search results characterize the kinds of information Bangladeshi community search from abroad (an assumption)! Here are screenshots of some searches from Google’s Australia, Canada, India, Singapore, Italy, and Bangladesh domain.
More Google search results from Saudi Arabia, Qatar, Oman, Oman, Kuwait, Japan and Korea. While googling Bangladesh, these sites were set to their local language settings.
Through Google Trends, Google can track how often a particular search term is entered relative to the total search volume across various regions of the world, and in various languages. Here is Google trend in Bangladesh for 2015.
Googling only one word, Bangladesh tells some interesting facts about searching trends among Bangladeshis. You can try your own search in various search engine websites. Perhaps, typing following questions can be a good start!
What these instant search results say you about Bangladesh? Also, what people get when they type Bangladesh on other search engines, like Bing, Yahoo, Ask, DuckDuckGo, Yandex!
Originally published at www.bangladeshcircle.com on April 28, 2016.