Wanted to share what I posted in my Facebook group this morning👇
ManyChat and ChatFuel unleashed the creation a powerful ecosystem and Facebook has the responsibility to make sure their users are not “spammed” too much by chatbots. All this simultaneous with the Cambridge Analytics scandal and this week Mark Z. admitted Facebook is scanning our private messages (I was totally not surprised by this btw, were you?).
A lot of bot builders are quite stressed out because they can not sell bots at the moment to clients that weren’t already part of the ecosystem.
Personally, I’m not affected by the whole thing that much. I made my first bot four weeks ago and don’t have any clients yet. This doesn’t mean I’m not anxious to know what will happen next. I think there are a couple scenarios:
- Facebook will re-open the Messenger platform with stricter rules for developers and better options for users to opt-out.
- Facebook will launch it’s own chatbot building platform and will force ManyChat & ChatFuel to close down.
- Facebook simply buys ManyChat & ChatFuel and their teams help with scenario 2.
The bottom line is: conversational marketing is taking over the online world and Facebook is for sure going to be a big player in this.
Try not to think too much in terms of tools. Think of concepts and strategies instead. Business cases. Use cases.
And don’t hold back in reaching out potential clients. They don’t give a damn what tool you use. Just show them something amazing and don’t mention the situation that is going on. Speak in terms of possibilities never mention (potential) problems in the early stage.
As you might have noticed I am not making screencast videos about how to build cool chatbots. I am not into that and don’t have the ambition to sell online courses. This doesn’t mean you shouldn’t post videos in this group to share your knowledge. In fact, I haven’t set up any group rules at all because it’s not needed in this early stage.
Please keep on sharing your thoughts, questions and knowledge about Facebook Messenger Chatbots with us and I’m sure we can all have a very bright future in this super exciting world where humans and bots live in close harmony ;-)
Feel free to join my Facebook Group about Messenger chatbots at https://www.facebook.com/groups/31fmcm.messenger.chatbot.mania🤖