Why We Should Really Be Concerned About the Visual Identity for the Tokyo Olympics
Ian Lynam

Bushcraft, you’ve missed the point. Tokyo’s plan replaces creative directorship — longterm overall creative vision — with speculative labor. The design of the Tokyo olympics will be nobody’s baby, and nobody will oversee the relevance, quality or beauty of what should be an important cultural product.

What do you do for a living? Would it be okay with you if you had to do it on Tokyo’s terms? If these terms became the norm for your work, wouldn’t you just find a new career?

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