How to Survive Today’s Fast-Changing Technology

The next few years are going to be much more challenging than the past 50 years in business. The good news is that you have an excellent opportunity to enjoy higher profits, happier customers and more productive employees as you go forward with the latest fast-changing technologies.

Over the last five years, Venture Capital has shifted its investment focus from the consumer market to solving enterprise problems and improving the business world. New companies and technology have been quickly rolling out and are changing every industry. If you’re an industry leader and have been in business for the last five to 25 years, you should be very scared.

Industries Disrupted from Technology Change

Industry by industry is being disrupted and leading companies are losing business or going out of business as a result of ignoring or delaying the latest technology changes. Just to name a few examples:

  • Car Services (Taxis, Limos and Rentals) — by Uber-like companies
  • Seminars, Demos & Meetings (Face-to-Face) — by Webinars (GoToMeeting, WebEx)
  • Hospitality (Hotels, Motels and Bed and Breakfasts) — by AirBnB
  • Cable TV (Comcast, AT&T, Time Warner) — by Netflix, Amazon Prime, YouTube
  • Phone Equipment — by Cloud-based Phone Systems (voice over internet — VOIP)
  • Travel Agencies — by Priceline, Expedia, TripAdvisor and Google
  • Old Airlines — by Virgin America, JetBlue and even Southwest
  • Classified Ads (Newspapers) — by Craigslist and eBay
  • Printing (Direct Mail and Collateral) — by email read on iPads and Smartphones
  • Photography (Kodak, Nikon and Cannon) — by iPhone & Android Smartphone cameras
  • Music — by Apple Music/iTunes, Spotify and Pandora
  • Retail — by Amazon
  • Publishing — Books, Magazines — by Amazon
  • Legacy Computer Companies (IBM, Microsoft, HP, Oracle and Dell) — by Amazon (AWS) & Google Cloud Service for Business and Apple Smartphones, Tablets and MacBooks
  • Computer Disc Storage — by Box and Dropbox Cloud Services
  • Real Estate Listings — by Redfin and Zillow
  • Financial & Accounting (Quickbooks) — by Xero
  • Shipping (FedEx and UPS) — by Docusign and other eSignature Services
  • Office eMail — by Whats App, Texting and Stitch

Your customers have grown to expect a much higher level of service, features and quality from all businesses as a result of using the new consumer technology over the last five years.

Millennium Customers

On top of that, millennium (born after 1980 — ages 18–35) customers have no loyalty if you do not provide what they want now. They just Google search for your competitors and they could be gone within minutes. As of 2015, Millenniums make up the largest generation in the USA workforce.

What Can You Do Now?

Here are two things you should do right now to address your technology improvements:

  1. Complete a quick business Tech Assessment of what technology you have now and what technology you need to grow your business (including: Sales, Marketing, Customer Service, Support, Financials, Accounting, Human Resources, Payroll, Recruitment etc)
  2. Develop a strategy, plan and budget to invest in technology. Integrate continuous technology change into your business goals and plans

The good news is that it’s relatively painless to get started with these projects and you have an excellent opportunity to enjoy higher profits, happier customers and more productive employees as you go forward with the latest fast-changing technologies.

Photo credit: pakron-freedigitalphotos


Originally published at www.rossross.com on June 12, 2015.

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