Kingdom of Diffusion — Pastor Quiboloy inspired generative Illustrations

Bart Sakwerda
3 min readDec 12, 2022

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Writing an essay on the complex situation in the Philippines, particularly focusing on figures like Pastor Apollo Quiboloy and Jose Maria Aguila, and their media outlets like Sonshine Media Network International (SMNI), requires a nuanced approach. The aim here is to illustrate the absurdity of certain situations through the concept of “diffusion” — the spread of information, often without critical analysis or factual basis.

Title: “Diffusion of Absurdity: The Philippine Media Landscape and the Quiboloy-Aguila Phenomenon”

Introduction: The Philippine media landscape is a vibrant tapestry, reflecting diverse socio-political narratives. Within this milieu, the emergence of religious leaders like Pastor Apollo Quiboloy and personalities like Jose Maria Aguila, along with their media outlets like SMNI, represents a unique phenomenon. This essay explores how the diffusion of information through these channels often leads to the proliferation of what can be termed as “absurdities” — narratives or claims that defy logical or empirical scrutiny.

The Concept of Diffusion: Diffusion, in the context of media and information, refers to the way ideas, news, and beliefs spread among people. In the age of digital media, this diffusion is rapid and often unfiltered, leading to the widespread dissemination of both accurate and inaccurate information. This phenomenon becomes particularly pronounced in the context of charismatic religious and political figures, whose followers tend to accept and propagate their messages without critical examination.

Quiboloy and Aguila: An Overview: Pastor Apollo Quiboloy, the founder of the Kingdom of Jesus Christ, The Name Above Every Name, Inc., is known for his extravagant claims and strong influence among his followers. Similarly, Jose Maria Aguila, associated with different media ventures, has been a significant figure in the Philippine media. Their influence is partly attributed to their control over media outlets like SMNI, which often broadcast their views and teachings.

Media Outlets and the Spread of Absurdity: SMNI and similar outlets play a crucial role in the diffusion process. They provide a platform for Quiboloy, Aguila, and others to present their views unchallenged. In many cases, the information disseminated lacks verification, leading to the spread of absurd and unfounded claims. This unchecked diffusion contributes to a media landscape where sensationalism often overshadows factual accuracy.

Impact on Public Discourse: The consequences of this phenomenon are profound. It leads to a public discourse that is increasingly detached from reality, where absurd claims can gain traction and influence public opinion and behavior. This situation is particularly dangerous in a democratic society where informed decision-making is crucial.

The situation surrounding figures like Quiboloy and Aguila, and their media outlets in the Philippines, is a stark illustration of how the unchecked diffusion of information can lead to the proliferation of absurdities. It underscores the need for critical media literacy among the public and the responsibility of media outlets to uphold factual accuracy. Only through a concerted effort to promote critical thinking and factual reporting can the absurdity that currently permeates some aspects of the Philippine media landscape be mitigated.

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