http://bazilpatel.org/blog/the-informal-guide-for-fashion-marketing-online-by-bazil-patel/

A beginner should be well aware of the online marketing tools which can be used to market your fashion brand. These marketing strategies may be grouped into three main parts viz, Content, Communication and Collaborations which is briefly explained below: 1. Content Whether you are taking services of expert agencies or you yourself are trying to market your brand you should be well aware of e-commerce. E-commerce It is doing business online, which include display of product, placing of online orders and payment processing. Choose most easy and simple way to deliver the product. You can take help of those e-commerce sites who help to sell clothing online for some commission. This may be costly. Web analytics This is a tool which can be use to analyze your online performance, website’s traffic and its source. Google analytics is one such tool. You can know your progress and opportunities, and where you lack take steps accordingly. SEO It is important to get a good page rank on search engines. A descriptive HTML Page with some good key words can help with page ranking. You can also create site- maps for you r page or continuously keep updating the relevant and unique information and submit your website to search engines. Conversion Web analytics services like google analytics help knowing your conversion rate for free. You can also count it mathematically on your own. Keep in mind that customer should find it easy to place order or get less number of clicks to navigate sites. There are chances he may return. 2. Communication The goal is to bring higher number of customer to your sites. Following ways can help: Social networking To make it easy for customers to keep connected, social sites like Facebook, Twitter, Instagram, Linkedin, etc can help to a great extent. Keep them updating time to time. Public relations You can build linkedin networks with journalists. Also, you can contribute your own articles and opinions on leading fashion blogs and sites. They must be most relevant to your brand so that it reach relevant audience. Blogs and Fashion sites People go online as soon as they need some information on some product. They will definitely ask the experts. Blogging can be a strong way to promote online. Make sure that the content is relevant. Add visuals like video footage, photos etc. Fashion Publishing Write related articles to your brand which are informative in general and attractive to get the attention of customer as well. Post them on big fashion blogs and sites where you can find interested people. Reply to comments. E-mail Marketing You can send a notification to your registered customers or follower whenever you post a new article on your blog to enhance their involvement. Also mail them the list of new offerings available. You can also send newsletters reporting monthly or weekly about newly arrived merchandise and fashion labels. 3. Collaboration You can share your resources with similar designers to get a brand recognition and customer value which is difficult to achieve alone. You can get knowledge and new buyers. To provide customers with added value and customized services you can collaborate with various other brands who compliment your product. So if you are someone new to fashion marketing take these tips home a