Bill BeardA Place of Truth(Writer’s note: I originally wrote this piece circa 2005, about my second visit to Auschwitz. I dig this out every time the Nazis (“white…7 min read·Aug 15, 2017--1--1
Bill BeardinOn AdvertisingRE: #BoatyMcBoatfaceTo the absolute jackasses who passed on this name…5 min read·May 6, 2016----
Bill BeardHow Game of Thrones proves you’re using Brand Guidelines incorrectly.NOTE: This may contain spoilers for Game of Thrones if you’re not finished with Season 4 of the show.4 min read·Apr 21, 2016--1--1
Bill BeardThe Myth of the “Only Way”There is more than one way to do anything. Anyone who tells you differently is trying to sell you something.2 min read·Dec 1, 2015----
Bill BeardinART + marketingThe Masters of Product MarketingHow Apple sells iteration as groundbreaking innovation.5 min read·Sep 16, 2015--1--1
Bill BeardProject Pricing vs. Hourly RatesWhy project rates for creative work are smarter and why hourly rates cause problems.6 min read·Sep 14, 2015--2--2