Bill BeardA Place of Truth(Writer’s note: I originally wrote this piece circa 2005, about my second visit to Auschwitz. I dig this out every time the Nazis (“white…Aug 15, 20171Aug 15, 20171
Bill BeardinOn AdvertisingRE: #BoatyMcBoatfaceTo the absolute jackasses who passed on this name…May 6, 2016May 6, 2016
Bill BeardHow Game of Thrones proves you’re using Brand Guidelines incorrectly.NOTE: This may contain spoilers for Game of Thrones if you’re not finished with Season 4 of the show.Apr 21, 20161Apr 21, 20161
Bill BeardThe Myth of the “Only Way”There is more than one way to do anything. Anyone who tells you differently is trying to sell you something.Dec 1, 2015Dec 1, 2015
Bill BeardinART + marketingThe Masters of Product MarketingHow Apple sells iteration as groundbreaking innovation.Sep 16, 20151Sep 16, 20151
Bill BeardProject Pricing vs. Hourly RatesWhy project rates for creative work are smarter and why hourly rates cause problems.Sep 14, 20152Sep 14, 20152