Tips and tricks on how to choose colors and make color palettes.

Color palettes are an easy way to affirm a brand without a logo and it’s a big part of a mark’s identity. For example, if I show you this picture,

…you will probably identify the color palette of facebook.

But if you work on a lot of projects, you know that making a good color palette takes time and you don’t always have a lot. Well today, I am here to try to help you to make color palettes faster!

1. Random color palette generators

Those are quite popular and easy to use, you basically go on a webpage that generates palettes and refresh until you find a good one.

This option is the easiest but sadly, sometimes it’s hard to get a good one that fits what you want.

Some of the best services for that are:

2. Creating a palette from a picture

Making a palette from good photography is really easy and fast to do, just find any picture with colors fitting what you need and just use the eyedropper tool in any software to pick colors. Here is an example:

An easier way to do that is using the Adobe Capture CC application for android and ios

Adobe Capture CC

…and also some other services like:

3. Using an online palette editor

There is a bunch of really useful services to create your own color palettes in a really original and fun way. It’s definetly a more personalised way to make swatches.

Adobe Color CC

Some of those services:

Magic trick

Here’s a magic trick to make almost any color palette into a cohesive(=unified) one:

First, select a bunch of random colors that you want into your palette.

Then, select one of those colors to be the main one. In this example I chose the blue color(#3A56CC). Put a rectangle of the selected color over the palette.

Set the blending mode of this shape to Overlay or Soft Light and play with the opacity until you have something that you like.

And you’re done, your palette should look more unified!

This is a repost of an old article from

For more informations about colors and color palettes, here is a good series of articles about color theory from Smashing Magazine: part 1 part 2 part 3