Website Analysis

For this assignment I chose to critique Ariat International’s website. I believe the designer did an outstanding job with graphics and visual logic. By appropriately placing pictures and icons, the website is easy to navigate and the photos compliment the design.

In reference to the textbook, this website generally satisfies the audience demand of speed. The links are typically responsive and fast. However, on occasion there seems to be a delay when shifting between departments.

Regarding visual logic and organization, Ariat did a phenomenal job. By using high quality graphics and photos, shoppers can easily identify what they are looking for. The drop down menus also simplify the shopping experience and streamline the links. Sorting the website by gender and apparel creates an easy way to locate specific products.

Each area of the Ariat website provides an in depth description of the product. Also, their press releases and news stories are covered with detail and pertinent information.

Personally, I appreciate the design and format of the website. By using the quick view feature, shoppers can easily compare options and view products. The website also includes information such as how to care for products in order to get the best performance. This section includes videos on care as well as proper fitting, due to the specialized nature of the products.

A suggestion to improve would be their mobile platform as well as speed. While I have accessed the website multiple times, a couple of times the speed and responsiveness of the home page seemed a tad delayed. Also, the mobile version of the website is not as easy to navigate and use. The mobile page also has issues with speed and responsiveness.

Overall, Ariat International’s website satisfies the textbook’s criteria for audience demands. By providing a logically designed website backed with strong visual aids, Ariat presents their products in a highly marketable manner.