Becky McCray – Medium

Becky McCray

Stand in front of the biggest eyesore building in town and ask, “how could we use this now?”

One advantage Deb Brown and I have when we tour your town is that we are not from there. We look at your worst long-term problem…

1d ago

A 1950s era gas station building sitting empty, with one window boarded up.

1d ago

You don’t need committees if you have talent pools instead

Kathryn Witherington says the Idea Friendly Method has rewritten her perfectionist brain! She’s working on an affordable housing project in…

Apr 16

A happy, smiling light-skinned woman with light brown hair is wearing a bathing suit with a lei and has a flower tucked behind her ear. She’s seated at a shady poolside table with a laptop open in front of her, along with a dish of fruit and a few beverages.

Apr 16

You have everything you need

You have everything you need. I know it’s really hard to believe, but play along with me for a minute, if you would.

Apr 9

A street event in a small neighborhood with booths along the sidewalk. A busy crowd of Black people is talking and engaging.

Apr 9

People can’t believe in ideas they can’t see

When Rebecca Undem interviewed me, she shared a story that helps explain why some people just don’t seem to get excited by your idea.

Apr 2

Two light-skinned women with dark hair wearing headphones with microphones in front of them on boom arms. Both are smiling and looking at the camera.

Apr 2

Small town secrets to surviving lean times

Small town people know that lean times can happen to anyone and any business.

Mar 26

A rusty pipe drips a little water into a cattle water tank, setting of ripples and reflections

Mar 26

Do you have an Idea Friendly story to share? I want it for the next book

Kathryn Witherington recently confessed that she’s been using Idea Friendly for 6 years!

Mar 19

A person is writing on a postcard that says Idea Friendly Method, Gather Your Crowd, Build Connections, Take Small Steps

Mar 19

How any business can be part of downtown events by going mobile

Chambers, Main Streets and Tourism pros: share this idea with your non-downtown business partners

Mar 12

Mar 12

“VigiPlantes” — Steal this idea immediately!

Not just for planting. You can use their approach for any kind of group.

Mar 5

“VigiPlantes” — Steal this idea immediately!

Mar 5

Every place has people and assets to build from

Around 2013, a reader from Iowa asked Richard Florida about small cities vs. big cities, and Florida said two things that I immediately…

Feb 26

Every place has people and assets to build from

Feb 26

They are not the enemy

The city council members are not your enemy.

Feb 19

Becky McCray faces a group of city council members seated at long tables, with members of the public seated behind them.

Feb 19

Becky McCray

Becky McCray

Rural entrepreneur and cattle rancher. I give you practical steps you can put into action right away to shape a better future for your town.

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