Brandon Murdock

A Job to be Done is neither found nor spontaneously created. Rather, it is designed. The checklist of provocative questions such as, “Have you ever wanted to wear an ankle bracelet?” ex…

The atomic unit of a research insight in Polaris is called a nugget. A nugget is a combination of an observation (something we learned), evidence (an audio or video snippet of a user describing the experience in their own words, or a screenshot or photo), and tags that allow for slicing and dicing the data.

…ights. They need them because researchers are trained in conducting valid and reliable studies, and they are the ones with access and supposedly …ights. They need them because researchers are trained in conducting valid and reliable studies, and they are the ones with access and supposedly memory about past research.