BeerBoard Featured in National Buffalo Wild Wings Commercial

BeerBoard Display nails its role in “Pantone 116C,” newest spot in popular commercial series

SYRACUSE, NY (December 7, 2016) — In the latest national commercial spot by Buffalo Wild Wings, BeerBoard and its BeerBoard Display platform have a featured presence. The spot first played on December 5.

BeerBoard Display is a consumer-facing digital menu screen, allowing for operators to display real-time draft menus and nutritional information. It is installed at Buffalo Wild Wings stores across the country. In the new spot, “116C,” BeerBoard Display nailed its role, playing in concert off of Pantone 116C as they both provide an engaging guest experience at each Buffalo Wild Wings location.

“As a company, BeerBoard is thrilled to play a role in this national spot by Buffalo Wild Wings,” said Mark Young, BeerBoard Founder and CEO. “We take pride that one of our premier services, BeerBoard Display, has grown to be a valued component of the operations and guest experience at a national leader like Buffalo Wild Wings. To be featured in a national commercial is not only validating, but fun to share with our partners, followers and friends.”

Buffalo Wild Wings, the national leader in casual dining, has run the popular commercial series since late summer, instantly connecting with both industry-types and consumers alike. It closes with the track “Round Up” by Sam Spence, recognizable from its years of providing background to football- and sports-related highlights.

The commercial series plays in heavy rotation on ESPN, NBC Sports Network, Fox Sports 1, and specifically around sports-related properties such as the NFL, College Football, College Basketball, NHL, NBA, Major League Baseball, Premier League soccer and Major League Soccer. It is set to run through December 31.

BeerBoard is headquartered in Syracuse, NY.

BeerBoard Display featured in open segment of national Buffalo Wild Wings commercial
BeerBoard Display in national Buffalo Wild Wings commercial

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About BeerBoard

BeerBoard monitors over 50,000 draft lines and 35,000 products through its Integrated Beer Management and Guest Display System. Installed at thousands of client locations, its services include SmartBar, which generates pour data and trend-driven analytics, BeerBoard Display, a digital consumer-facing menu display, BeerBoard Menu, automated print and website menus, and a consumer mobile application. The company services high profile independent groups and major chain clients throughout North America, including Buffalo Wild Wings, Hooters, BJ’s Restaurant & Brewhouse and Miller’s Alehouse.

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