Positive Impact Leads Applebee’s to Expand Use of BeerBoard’s Draft Beer Insights Platform
Leading U.S. retailer expanding use of SmartBar in corporate stores, now installed in Florida locations
SYRACUSE, NY (November 8, 2018) — BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, announced today that a current client partner has expanded use of its patented platform. Applebee’s, previously using BeerBoard’s SmartBar platform in New York and New Jersey locations, is now utilizing the system in the Florida market.
SmartBar generates real-time insights, trend-driven analytics and integrated inventory for bars and restaurants. SmartBar is a patented technology which generates real-time data and insights for operators and brewers. Retailers benefit from data on pour volumes and inventory management for its draft beer category. On average, the yield from a keg of beer is 78 percent. Using BeerBoard’s data-driven technology, clients yield an average of 95 percent and sell five more pints from each keg.
“Applebee’s has been a fantastic retail partner and we are excited to continue to grow with their operation,” said Josh Solomon, VP National Accounts for BeerBoard. “The positive impact the Applebee’s team realized from it’s New York and New Jersey locations led them to install SmartBar in its Florida stores. This shows the power of our platform and how it can help retailers drive better business within their draft beer segment and beyond.”
BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. In addition to Applebee’s, the list includes industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Mellow Mushroom and BJ’s Restaurant & Brewhouse. BeerBoard also partners with major brewers for data and insights, including Lagunitas, Stone Brewing, Labatt USA, Genesee, Pyramid and Magic Hat.
BeerBoard is headquartered in Syracuse, NY, and has offices in Denver, Minneapolis and New York City.
BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators and brewers to help them sell more beer and make more money.
Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoardTV, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and BeerBoard Mobile, a mobile application designed for consumer interaction.
BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. It also provides data and insights to major brewers Lagunitas, Stone Brewing, Labatt USA, Genesee, Pyramid and Magic Hat.
BeerBoard is headquartered in Syracuse, NY, and has offices in Denver, Minneapolis and New York City. For more information, please visit http://beerboard.com/.