How professor John List persuades with words — Writing is painful because no one taught us how. Why is it so difficult to convey a value proposition in a few sentences? John List, an economics professor at the University of Chicago, reveals the formula for writing quickly and persuasively. The secret is framing. How a message is framed…

Frame Persuasively and People Will Dance — Daniel Kahneman observed that people don’t choose between things; they choose between descriptions of things. An individual’s choice is often influenced more by presentation than objective information. Inspired by Lee Ann Womack’s song, “I Hope You Dance,” my study uses the Framing Effect to increase people’s likelihood of choosing to…

Richard Thaler, Nobel Prize-winning economist, shares the true definition of nudge — On the economics podcast, People I (Mostly) Admire, Richard Thaler sets the record straight: a nudge is something that affects our behavior without requiring anyone to do anything and without changing economic incentives. A special podcast for economics junkies As an accomplished economist from the University of Chicago, Steven Levitt, elevates his interviews. …