Simple Marketing Rules…To Get You Started.
So? We all know that content is the most important thing for your band….right? right.
But what is it exactly?
Content marketing according to ContentMarketingInstitute.com — Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
So? Remeber you don’t need a marketing degree…rather than going into the specifics of Content Marketing remember these 5 quick bullet points and you’ll be on your way:
1. It has to be Consistent (consistency breeds success)
This is an age old business 101 tip. If you are not consistent then you are not treating your band as a business. It also may be time to ask yourself why don’t I have anything going on?
2. Plan out your content in advance
- This refers to the important things that you will be releasing each year or quarter or however you organize yourself. Learn how to make a content management calendar. I know sounds like so much fun doesn’t it? But remember this is just as important as a gig calendar or jam schedule or anything else the band plans for 2016….So learn it!
3. Make it original
- Yes sharing content can be fun, easy but there’s nothing like original content for your fans to enjoy. Use what you have at your disposal, learn how to integrate mobile apps together to help you edit a quick video message to your fans the week before the show, Use CANVA (if your not a design effcianado or don’t own Photoshop or other editing software) it’s an amazing new tool perfect for the indie band on the go. Do a backstage Periscope just before you go on. These are big ideas of course but its always good to plan a few months out and spread all your “Big Ideas” out on your yearly calendar then fill in the gaps with small day to day or week to week stuff but make sure it’s always moving forward!
4. Know your platforms!
- You need to know the ins and outs of each social platform. After all you are using these on a daily basis might as well find out what works for you and could pull you ahead of all the others.
5. Learn the design dimensions of each Social Platform
- This can make you stand out from the crowd. Learn the proper pixel dimensions for each social site you use.
After all society is SO MUCH MORE visual these days. Contact us at beingindie.ca