Marketing ICOs to Regional Groups in India
- India does the same amount of pledging as China’s market but China is prohibited from engaging in ICO.
- India’s nominal year-on-year expenditure growth of 12 per cent, which is more than double the global anticipated rate of 5 per cent, will lead to India becoming the third largest consumer market by 2025.
- The growing purchasing power and rising influence of the social media have enabled Indian consumers to splurge on good things; the new orientation for lifestyle living is conducive for ICO.
- The Indian market does not understand the steps to participate in the ICO.
- Indian investors have unanswered questions and need step by step assistance before they can invest.
- Education through content marketing will get you successful pledges from the huge Indian market.
- Establishment of sales channels: implementation of market entry strategy for ICOs.
The Head — Yaroslav Belkin
Head of Marketing at Cointelegraph Events; Founder & CEO at Belkin Digital Marketing Agency
- 10+ years experience in digital marketing with more than 70 projects for world leading brands.
- Extensive experience in PR and GR, marketing strategy consulting for major European and Asian companies with specialization on Asian regions.
Regional Head — Karnika Yashwant (Mr. KEY)
Founder & CEO at KEY Difference Media; 4D Strategist; Speaker; Writer
- 10+ years with Fortune 100 Profits like CISCO and Fortune 100 Non Profits like AJC.
- Extensive experience in venture capital funding and crowdfunding campaigns.
- Expertise with Indian Market regional preferences and mindsets.
Low Hanging Fruits
- Engineering Graduates and Millennials, especially those in IT sector are the top spenders who understand ICO readily and already are on lookout for crypto investments.
- There is a huge market of people who are trying to invest, but do not know how or what should be done. This SHOULD be capitalized.
Areas of Marketing Focus
- Searchable information.
- Simple to understand investment process PDF and other “academy courses”.
- Unaware and less aware market.
- Educational/Academy based approach.
- More branded educational content to create trust and to help create understanding.
- Large geography with multiple languages.
- English & Hindi will be used as primary languages.
- Additional languages are available additionally on request: Telugu, Marathi, Tamil, Gujarathi, etc.
- Promotional Activities.
- Offline Meetups.
- Press Meetups.
- Regional landing page per language, email funnel and marketing automation to convert subscribers into investors.
- Total visibility on relevant placements to drive ICO pledges across all relevant channels through paid & organic media. This is essential to ensure that your target audience knows that you are conducting an ICO.
- Creating branded profiles in 65+ top digital channels and distributing channel specific branded content promoting ICO using videos, audios, infographics, image quotes, articles, pdf, slides, etc..
- Focusing on all Call To Actions of all digital assets to ICO regional crowd sales page.
- We work together with your team to drive crowd sales.
- We design, develop and distribute your campaign assets.
- Channels include: Google Search, YouTube, Display banners on relevant sites, Twitter, Facebook, LinkedIn, Reddit, Steemit, Golos.io and more.
All packages include:
- Unlimited KEY Consulting.
- Landing Pages Design & Development.
- All asset designs.
- Whitepapers & academy content.
- Handholding from start to finish of ICO process on marketing areas.
- This fee includes a basic ad management in social media channels. If you’d like increased ads and exposure, additional budgets can be explored.
- Management & Digital Promotion of meetup is included in package. The cost of meetup is subject to additional charges due to levels of event that could be conducted.
- Email Sequences and Marketing Automation to engage, re-engage and compel users to join.