Looking for New Sources of Business Leads? Use LinkedIn to Quickly Build Lead Lists

  • The company website’s visitors and lead forms
  • Landing pages and search marketing
  • Social media
  • Online and offline events
  • Networking and referrals.

LinkedIn Lead List Building

Custom Lead Lists Feature in LinkedIn Sales Navigator

Create a lead list

  • Select ‘Lead Lists’ or ‘Account Lists’ from the category ‘Lists’ on the Sales Navigator homepage
  • If you’re pursuing an account, select ‘Create Account List’
  • In other cases, select ‘Create Lead’
  • Fill out lead data in a box and click ‘Create’ to finish.

View a lead list

  • Select ‘My network,’ ‘Lead Lists,’ or ‘Account Lists’ from the category ‘Lists’ on the Sales Navigator homepage
  • Use filters to narrow your results.

Edit a custom list

  • Select ‘Lead Lists’ or ‘Account Lists’ from the category ‘Lists’ on the Sales Navigator homepage
  • Select the List to edit
  • Press the pencil icon next to the List
  • Edit the List.

Sort a custom list

  • Select ‘Lead Lists’ or ‘Account Lists’ from the category ‘Lists’ on the Sales Navigator homepage
  • Click a criterion you want to sort the list by (Name, Account, Location, etc.)

Share a list

  • Select ‘Lead Lists’ or ‘Account Lists’ from the category ‘Lists’ on the Sales Navigator homepage
  • Click Share on top of the List. The user you’re sharing the List with will get a notification.

Delete a list

  • Select ‘Lead Lists’ or ‘Account Lists’ from the category ‘Lists’ on the Sales Navigator homepage
  • Select ‘Delete’ by clicking on the ‘…’ icon. Mind that you can delete a list and keep saved accounts or delete it all completely
  • Select ‘Delete List’ of your choice.

Other Useful Functions in LinkedIn Sales Navigator

Define your audience

  • Find the ‘Sales Preferences’ section on the Sales Navigator homepage
  • Select ‘Edits’ and ‘Edit Your Sales Preferences’
  • Fill out the data about your target audience on the criteria like job title, location, industry, seniority, etc.

Use Advanced Search filters

  • Keyword search. The easiest filter to use; keyword search can help you generate leads that fit your criteria. For example, if you want to find IT startups in Philadelphia, punch in ‘IT solution,’ ‘CIO,’ and ‘Philly.’
  • Function & seniority level search. When you want to look for decision-makers within an organization, this filter will make it easier.
  • Company size & company type search. By specifying the exact number of employees (1–10, 51–200, etc.) and public or NGO, you will access only relevant leads.
  • Geographic location search. Targeting specific locations will refine your search even further.
  • Exclusions. Obviously, 20 filters cannot include everything each user might need, so the Exclusions filter will enable you to add whatever criteria you feel like. For example, you sell cars and want to know whether leads drive or not, so you exclude non-drivers from your search by using this filter option.
  1. Make sure you use Boolean searches by adding AND, NOT, OR, and quotation marks to keywords and phrases. This trick will allow you to narrow your search even more and get more accurate search results.
  2. Make sure you save the search results for each segment of your target audience.

Save contacts and accounts

Customize triggers

Facilitate prospecting with Sales Spotlight

  • Find Sales Spotlight at the top of your search results
  • Click the Sales Spotlight summary within each section. Keep in mind that you save time if you click on these Sales Spotlight summaries and narrow down your search
  • Create notes and add tags to the leads, if needed.

View similar leads

Identify warm leads with TeamLink

Reconnect with past clients with Bluebird Search

  • Enter the name of the company the lead is currently in, in the ‘Company’ section
  • Click ‘Past not current’ in the dropdown list.

Find new leads with InMail

Build lead lists with automation and smart tools

Dux-Soup

LeadFuze

  • Use LeadFuze to find leads fitting your ICP
  • Set up LeadFuze to send a daily portion of leads from LeadFuze to Dux-Soup Turbo
  • Set up Dux-Soup Turbo to automatically reach out to the leads on LinkedIn
  • Some leads will respond to your messages, and you will see who will convert.

BuiltWith

AeroLeads

Crystal

Expandi

  • Mimicking human behavior when sending out requests and messages
  • Automatic withdrawing of your pending invites within a certain period of time
  • Using new proxy IP addresses to normalize your profile’s activity and ensure safety
  • Scheduled messaging and follow-up
  • Using Expandi to reach out to the leads from your saved LinkedIn lists
  • Smart targeting that helps find people engaged with some popular LinkedIn posts, extract their profile details via Expandi, and target them via messages in your next marketing campaign.

Phantombuster

Overloop

Zopto

Salesloop

We’re here to help you

  • Be active and engage with your audience on LinkedIn
  • Post regularly and spruce up your LinkedIn account with updates and news
  • But most importantly, learn how to use LinkedIn tools and software to up your list-building game.

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