When we first started thinking about the LEAF, we had a vision. The vision was to create a health tracker that wasn’t just good — we wanted it to be beautiful, as well. The problem with most health trackers out there today is the fact you can spot them from a mile away — one look at the robust, rubber bands and you know you’re looking at a piece of wearable technology before asking a single question. Yes, they track your steps, yes, they count your calories, yes, they help you become a more active person, but most of them carry a hidden message saying: “We made this mostly for men, but women can wear it if they want to.”
You know how some people see a beautiful woman and automatically assume she couldn’t possibly be smart? Well, we disagree, and that’s why we wanted to create a product that’s just like a woman — smart, beautiful and able to change the world for the better.
When we started designing the LEAF, we wanted it to be different — we wanted it to be unique. That’s why you won’t find two LEAFs that are completely identical. Sure, we could have implemented our smart algorithms into a generic band you’d end up hiding under your shirtsleeves, but that’s not what we wanted the LEAF to be. We wanted to give women a health tracker that’s both smart AND beautiful, because why not have both?
That was the plan, and judging by the sold-out status of our first two batches, the plan worked.
At first, the vision was simply to create a smart and beautiful product that would give you everything a health tracker could give, but as the LEAF community grew, our vision grew with it and became a mission. We realized we didn’t want the LEAF to just track your health and daily habits. We wanted to do more — we wanted to make a difference. We realized that the data we receive from the LEAF can help us come closer to achieving a much more important goal — understanding the woman’s body and all its complexity.
Much like the LEAF, each woman is unique, which means each woman’s body needs a personalized approach. The things that work for you might not work for your friends and vice-versa.
With the feedback the LEAF app gives us, we can come one step closer to understanding just how a woman’s body works. Not just a woman’s body in general — YOUR body. That’s the thing with wellbeing — the only one who can take control of it is you, and you need to understand your body first in order to do so.
The LEAF philosophy is not just about fitness — it’s about balance. Sure, we like our users to be active and keep close track of their activity, but that’s just a small fragment of the big picture.
The big picture is, well… a lot bigger. We want to create a community of women dedicated to living better. Not just active women, not just women who track their sleep and period through the LEAF app, not just followers of the latest wearable technology trends — we’re talking about women who are ready to take charge and CREATE a balanced life instead of waiting for the balance to show up along the way. We’re talking about women who are ready to change the world — starting with their own.
We want our community to be filled with women who not only live balanced lives, but also empower other women to find their own balance and emotional wellbeing.
The LEAF is smart, beautiful and unique, much like the women who use it. Together, we can change the way women take care of their physical and emotional wellbeing.
It gives your body a voice — not just a voice telling you you should sleep more or be more active — it is the voice of change, the change that has become our mission.
Join the LEAF community and help us carry out our mission: Helping women become more balanced, one LEAF user at a time.
