It’s Not You, It’s the Interface

Ben Olson
4 min readFeb 3, 2017

More specifically, it’s the Affordance/Signifier relationship

In my struggle to resolve a user interface design problem, I recently returned to the bible of user experience for a little clarity: The Design of Everyday Things by Don Norman.

I discovered that I was guilty of confusing affordance and signifier as Norman predicted. But when I put the terms in the context of designing a…

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Ben Olson

Ben Olson is a Brooklyn based designer committed to delivering meaningful, user-centered experiences that educate and inspire.