The Definition and Expectations of Products are Changing
As the presence of connected devices grows, the nature of products and our relationship to them are changing.
Products are transforming from things we buy or consume to things that shape and change our behavior.
Applications like Seamless, Uber, and Tinder have fundamentally changed the way we eat, move from place to place, and start relationships. They’re even changing our language.
And this is just the beginning — the emergence of digital assistants like Siri, Alexa and Google Home will only accelerate this transformation.
As we begin to interact with our lights, thermostats, automobiles and other appliances on a deeper level our appetite for smart products and richer interactions will grow. Our tolerance for products that don’t meet our expectations or anticipate our needs will shrink.
