Ben DeJarnetteinLION Publishers“It was laughably simplistic”: How The 19th* learned from early mistakes and revised its growth…In this episode of News Guest, Amanda Zamora explains what The 19th* has done right (and wrong) in year 1, and what comes next.Aug 3, 2021Aug 3, 2021
Ben DeJarnetteinLION PublishersA former newspaper editor launched a news startup in a town of 5,000 people. Here’s how it’s going.“I can’t stress enough the relationships part of it. You have to get out there and get to know people and let them into your world.”Jul 26, 2021Jul 26, 2021
Ben DeJarnetteinLION PublishersDear Penda: How do I monetize my audience engagement on Instagram?A revenue advice column for independent news publishersJul 19, 2021Jul 19, 2021
Ben DeJarnetteinLION PublishersThe Objective is scaling up this summer. It’s also taking a break.“We want to be an example for the newsroom we’d like to see.”Jul 7, 2021Jul 7, 2021
Ben DeJarnetteinLION Publishers‘Spending money to make money’: How a smart paid acquisition strategy can help grow your news…Read the highlights of our “Ask Me Anything” conversation with LION Resident Expert Phillip SmithJun 23, 2021Jun 23, 2021
Ben DeJarnetteinLION PublishersHow RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paid…In our latest episode of News Guest, Luke Baumgarten talks about the lessons he’s learned from launching and growing a local news business…Jun 7, 2021Jun 7, 2021
Ben DeJarnetteinLION PublishersDear Penda: How do I set prices for my sponsorship packages?In our first Dear Penda column, LION News Revenue Coach Penda Howell answers questions about sponsorship pricing, third-party advertising…May 26, 2021May 26, 2021
Ben DeJarnetteinLION PublishersHiring 101: A guide to effective and equitable hiring for independent news publishersWhat does it take to hire a diverse, talented team for an independent local news business?May 26, 2021May 26, 2021
Ben DeJarnetteinLION Publishers5 Tips for Choosing a Fiscal Sponsor for Your NewsroomWhat we learned about fiscal sponsorship options and pitfalls for independent local news publishersMay 26, 2021May 26, 2021
Ben DeJarnetteinLION PublishersHow to start selling merchandise as an independent local news organizationBlock Club Chicago and Burb Media are earning serious revenue from merch sales. Here’s how you can follow in their footsteps.May 11, 2021May 11, 2021