Ben Lee – Medium

Ben Lee

Ben Lee

2021: Year In Review

Each year I promise myself I’m going to keep my annual Year In Review short. And each year, it winds up taking me weeks to develop this…

8 min readJan 3, 2022

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2021: Year In Review

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Ben Lee

Getting out from under the influencer

It wasn’t hard for me to create fame or influencer status in a community that never had that level of exposure. Well, except for maybe…

5 min readJun 17, 2021

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Getting out from under the influencer

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Ben Lee

2020: Year In Review

What a year…

5 min readDec 22, 2020

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2020: Year In Review

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Ben Lee

Why I Left the Agency I Founded

It feels weird writing this letter, and if we’re being honest, I’m not sure I ever pictured myself writing it at all.

24 min readSep 10, 2020

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Why I Left the Agency I Founded

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Ben Lee

Redesign, Always Redesign: An 8-Year Rootstrap Design Retrospective

A lot changes in 8 years. And that’s a good thing.

9 min readFeb 25, 2019

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Redesign, Always Redesign: An 8-Year Rootstrap Design Retrospective

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Ben Lee

The Robots Are Coming.

Do I lose sleep over the thought of robots replacing me?

1 min readJun 14, 2018

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The Robots Are Coming.

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Ben Lee

Do You Need to Learn to Code?

The most sought-after skill in tech may not actually be your best bet.

5 min readSep 7, 2017

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Do You Need to Learn to Code?

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Ben Lee
in
Rootsly

The 1 Surprising Thing That Most Startups Get Wrong

Best friends isn’t always best.

4 min readJun 14, 2017

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The 1 Surprising Thing That Most Startups Get Wrong

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Ben Lee
in
Rootsly

Crossing Over in Customer Development

Moving from Early Adopters to Early Majority

6 min readMar 31, 2017

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Crossing Over in Customer Development

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Ben Lee
in
Rootsly

The Basics of Customer Development

The hardest part of starting a business isn’t the workload.

6 min readMar 28, 2017

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The Basics of Customer Development

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Ben Lee

Ben Lee

CEO & Cofounder, Neon Roots. Forbes Top 15 Influencer. Inc. 30 Under 30 CEO. Helped 500+ brands generate a combined $700M in revenue. Full-time coach.

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