Ben Noble
I help creatives make more stuff that matters. Sign up for my weekly maker memo at immakingallthisup.com
The life and the fun of the project is often in finding the idea. To “execute” the idea, in some ways, is to kill it.
What happened when I used my own journal for a month
Austin Kleon
13911
Woah. As a guy who works in advertising, I hear people talking about “executing” an idea all the time. I’ve never actually thought about the verb itself — execute, meaning to kill.
Mind. Blown.
