I learned a few interesting things today. First, I learned that Gary Vaynerchuk puts on the most entertaining audiobooks ever. Why are people so afraid to go off script? I thought I was listening to a 4-hour-long podcast, which was truly great.

From that audiobook, Crush It! — and yes I’m aware I am about 6 years late, but get off me because I was only 18 at the time — I was reminded that storytelling is a highly-useful skill in business. It’s something I hope to tap into in the near future.

People underestimate the power of suggestion, a.k.a. the power of story. From the time we are little kids, we read fairytales that inspire us to be superheroes, or dinasaurs, or Wild Things. After reading “The Art of Hitting” by Tony Gwynn, I wanted to be a professional baseball player and began practicing hitting balls off tee’s, just like Gwynn suggested. The stories we read have so much power to influence what we see, feel, do and ultimately, buy.

Vaynerchuk also reminded me about the power of passion. People feel it. It’s inspiring. And when you harness it, people bite-down and never let go.

Gary is right, the internet makes it possible for anyone to become an influencer within his/her sphere of passion. It takes a lot of knowledge and extremely focused-effort, but it can be done. I also think it helps seeing other people follow their passion, going back to the power of suggestion. The more passionate people in a room, the less you can help yourself from taking the leap of faith as well.

Passion is, inherently, a risk. Whether it’s passionate love or passionate work, by investing the whole of your emotion into something, you risk losing it all. But then again, the only time you really lose it all is when you try to withdraw. With passion, once you dive in, there’s no going back.

As I explore my own passion for coffee, another passion emerges — helping others find their purpose. If I can tell that story, be that inspiration, be the irrational voice of reason that says, “Do it!”, then I’ll be happy.

I’m going to do it too, one keystroke at a time.

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