The Duke and Duchess of Sussex on Instagram: The First Hours analysed
5 min readApr 2, 2019
At around 3.15pm on Tuesday 2 April 2019 the Duke and Duchess of Sussex (Prince Harry and Ms. Meghan Markle) released their official, verified Instagram account.
The account, marking an organisational shift from Kensington Palace, quickly caused Instagram to crash with the sheer volume of followers it received in such a short amount of time. From the moment the account was published, up until roughly 90 minutes later, I captured follower data minute-by-minute for the new @ SussexRoyal account to see how the royal…
