3 Simple Steps for Building an Email List
I don’t care who you are or what your company does. There are certain aspects of marketing that everyone needs to be doing. Building an email list is one of them.
I've said it before and I’m going to keep saying it until everyone gets it in their heads. Email is a direct line to people that want to hear what you have to say.
Social media is great, but people are bombarded with posts about everything from your grandma’s new knitting pattern, to pics of Kim Kardashians butt. It is easy to get lost in the mix or forgotten about immediately.
There are plenty of ways for email to be ignored as well, but it has one key element that makes it better for communicating than social media. Like how Chicago style and New York style are both pizzas, but one is better than the other (I’ll let you battle out which). When you are providing great value, people will sign up for your list and want to hear what you have to say.
Here are some tips to help you build and grow an email list and watch your advocates and wallet grow.
1. Providing Value
First things first. You have to provide great value. It’s why Apple keeps putting out the same phone year after year and people rush to the store to drop 400 bucks. Even if you’re a Samsung fan you can still see that their phones are clean and simple to use, but still have tons of apps. Value.
One of the best ways for a business to provide value is to have a blog. It doesn't matter if you run a bakery, a clothing store, or the big tech star-tup, a blog lets you have a voice to communicate with your customers. You can share stories about the latest tech news and breakthroughs or tips for bringing back that red Michael Jackson jacket.
You can’t just do this all “willy-nilly”. You have to be intentional. You need to post consistently. The best way to do this is to decide when you can write and when you want to post and stick to that schedule. For me I post every Tuesday and Thursday.
I know what you’re thinking, “but I have a business to run, I don’t have to write and post every week” Not a problem. That’s where someone like me comes in. You can hire a freelancer to write on topics related to your industry and even post for you. Sites such as Elance and Upwork make it incredibly easy to find writers to manage this for you.
It doesn’t do you any good to post all this useful material if no one ever sees it. There are these monks that make these really incredible pieces of art out of sand and the moment it is finished they destroy it. Like a kid and his Legos. I’m sure they have some very deep spiritual reasoning behind it, but you don’t want to be that way.
You want people to see your work. So how do you do this? You have to promote your posts. Pick one or two social media sites, like Facebook and Twitter, and share your posts.
You also don’t necessarily need to post every post or any post directly to your site. You can use a site like Medium.com to post your blogs. This is a great resource because it will allow a lot more people to see the value you have to offer. This is especially important if you are just getting started and you don’t have a huge online following.
You can also guest post on larger sites. Let’s say you run a landscaping business, you could try getting a guest post on a blog about landscaping or Home and Garden. Then, you can usually link back to your own site in you by-line. Now you have the potential of hundreds or even thousands of people seeing your work and clicking back to your site.
3. Collecting Emails
Now that you have done all this work writing your blog posts promoting it and getting people on your site, you have to have a way to collect emails. If you don’t, you run the risk of having a “one hit wonder” a visitor that reads your stuff and never comes back because they don’t know about your new material.
When I was just getting into blogging I followed a lot of other great blogs. I noticed a lot of them had the same list builder with a little crown logo. Once I started my blog I knew I had to find out what it was. Enter SumoMe.
SumoMe is part of a host of amazing products created by AppSumo all for free (with optional premium upgrades). But their free products are all great and are more than enough to get you started collecting emails and growing your online traffic. With the list builder you can choose to have a pop-up box and/or a sticky box that stays available, like the one at the top of my site Berkley Creatives.
All you need to do is add a short piece of code they provide to your site’s header. Then sign up for an email marketing tool like Mail Chimp or Aweber, and easily link SumoMe to your account.
They also have great analytics tools that let you see exactly what people are reading and clicking on for any given page on your site, social media share buttons, and a whole bunch more.
Use these tips to start building your email list and open up a direct line of communication to your customers. You can use it to keep them up on your latest blog post and get them excited about upcoming promotions or product releases.
Communication is a two way street (unless you’re in a Homer Simpson type marriage). Building an email list will allow customers to easily have a way to respond to you about what they want or don’t want.
Build your list, provide great value and watch people go from being customers to brand ambassadors who love and share your content.
If you know someone running a business that could benefit from it, it doesn’t matter if it’s an etsy store, a brick and mortar, or an online business. Share it with them direclty and then visit BerkleyCreatives.com