Wordpress vs. Medium vs. Tumblr — The Epic Battle

Which platform is the best for publishing content?



I’m writing this post on three different platforms.

I’m writing on Wordpress.

I’m writing on Tumblr.

And I’m writing on Medium.

I’m skeptical about my publishing options. I’ve had a pretty long journey on Wordpress, and am not fully satisfied it’s the way to go anymore.

Over the last week or so, I’ve been taking a step back from writing, and considering a few things:

What is my goal with writing?

What is my goal with publishing?

What is the best platform to host my content?

What will remove as many distraction in the writing process possible?

So here are the three options I’m juggling:

Wordpress

I published some thoughts recently about my dissatisfaction with Wordpress here. They have become a great resources for building sites, a great CMS, but have lost their razor sharp focus on creating a great experience for writing.

I’ve been using Wordpress for some time now, probably about 9 years or so, and its always been the best around. Until now.

Medium

I posted my first story on Medium last week, and have loved the workflow and process. In fact, I’m drafting my post in Medium, because I find it the most distraction free writing zone.

I posted over on Six Minutes of Banter, effectively my personal blog, of my experience publishing on Medium.

But, coming to Medium means giving up your own domain, theme/design options, flexibility in crafting how people experience your content.

Tumblr

I had previously discounted Tumblr as a serious content publisher, and have mostly been using my account for aggregating and exposing my content to a different audience.

But after reading an article from Jon Acuff about tumblr here, and another article here about Daniel Daltons recent success via Tumblr, its reentered my mind as a serious choice.

Acuff says:

The next generation isn’t tired of your ideas, they are tired of your delivery system. They still want to learn and laugh and have fun, but just not in the way other people used to. Want an easy way to test this theory? If you’ve been blogging longer than three years, use Google Analytics to see how long people spent on your site when it started. Now see how long they spent on it last month. The majority of you are going to experience what I’ve experienced, the average visit time is getting shorter.

Dalton says:

Few things make me sigh like clicking through to a cool sounding blog and finding out it is on Wordpress, or, in rare cases these days, Blogger. Wordpress was once a blogging platform, but now it’s a very powerful CMS used to run entire websites. I like Wordpress a lot. I just won’t run blogs there anymore. Blogger is, well… remember Blogger? That’s why Tumblr is perfect. It does blogs, and it does them very well.

Tumblr has an interesting mix of flexibility in design, domains, and creating the experience you want with the simplicity and community around blogging.


Are there other options?

There are a few others:

Blogger

Ha! That’s still around?

Ghost

Something I’ve actually not spent any time with, is it worth it?

Typepad

Still too expensive, and too outdated.

Squarespace

I’m a huge fan of Squarespace, but let’s be real. They are a website creator, not a blog platform.


So, now what?

I’m live on all platforms.

I’ve been up on Wordpress for some time.

I’ve been rolling on Tumblr for a while.

And I’m up and running on Medium.

My goal with this post is to dissect, but on the front end and the back end, which is best. I will use the conversation around these posts, the writing experience on each, people’s reaction and access, and of course, the stats to determine where my primary writing should land.

A blog is a home base for most. I want my home base to be as effective as possible.

What are your thoughts? What are you using? Are there other options I didn’t mention that are worthy competitors? Which platform is best?