Dealership Management With vAuto

Bethany Johnson of Georgia has a bachelor’s of science degree in business marketing and a master’s degree in information technology. Bethany Johnson has served as performance manager at Cox Automotive in Atlanta, Georgia, for six years, where she interacts with dealerships to retain customers, harvest new accounts, and upsell the vAuto software suite.

Since its founding, vAuto has endeavored to train and support car dealers through its software solutions and by providing a dedicated performance manager to run the Provision and Conquest programs. The Provision program of the vAuto suite is for used car inventory management and pricing for both franchises and independent dealerships. This software applies important tools and powerful live market data to sell vehicles faster, increase profits, create a superior listing, and price and appraise competitively.

The Conquest program is software for new car inventory management that uses market insight to enable new car dealers to be efficient and investment-focused. Conquest manages factory rebates and incentives automatically, monitors inventory turn and wins dealer trades. The software also assists dealers with more effective merchandising and pricing vehicles right.