Did you know that only 16% of females have had a career in technology suggested to them, in comparison to 33% of males (PWC)?
As a tech-focused company with a team comprised predominantly of women, we know all too well the reality of the gender gap in the tech industry. In fact, being a woman in tech is still somewhat of an uphill struggle. A struggle that is most definitely worth it, but a struggle nonetheless!
Whilst we’ve certainly come on leaps and bounds in recent years in terms of gender equality in the field, there are barriers that we are yet to overcome. …
Here at Snap Out, we like to give you a little bit of insight into what goes on behind closed (office!) doors.
Every morning, we share a “Daily Snap” on Twitter and LinkedIn of what’s on in our schedule. We tell you if we have any exciting meetings, projects, news to celebrate and, of course, if we’re simply having a “head in our laptops” kind of day.
What if you could get your customers to do whatever you wanted them to? Wouldn’t that make business so much easier?
Unfortunately, we don’t have a magic potion or hypnosis technique for guarantee yourself a bigger customer-base and more sales, but we may have the solution you’re looking for to help you in the right direction: Information Architecture.
In this post, we’re going to cover how you can improve your user experience on your website, through the practices of information architecture, to help boost the number of people buying your product or service.
Information architecture — often referred to as “IA” — is the study of the organization, structuring and labeling of content, in order to make it as effective as possible. The end-goal of information architecture is to allow users to quickly and easily find the information that they need to be able to fulfill whatever tasks that they’re trying to do. …
In 2020, it’s pretty hard to imagine a world without Uber for a lot of us. Go to any large city, almost anywhere in the world, and the convenience of Uber above taxis and public transport reigns supreme.
However, rewind 12 years and Uber, then “UberCab”, were creating their first ever pitch deck. From it came a $200k total investment, which helped the company to grow into what it is today: A market dominator with an annual turnover of $11.3 billion in 2018 (source).
Knowing that Uber not only secured funding from the pitch deck, which they released to the public for their 9th anniversary, but also that they then used this funding to become such a success story, tells us that businesses have a lot to learn from them! …
Thank you to everyone who came to the UXMK event on Thursday last week. It was great to see you all there and we left feeling really inspired and motivated!
We all had a chance to meet, get acquainted and network before the speakers with some delicious food provided by staff at Volkswagen Financial Services.
Something we get asked a lot is: What is UX? UX is short for user experience, which is the way customers or users feel when they interact with your product or service from the beginning to the end. …
We’ve worked with a lot of startups in our time. From helping them to secure grant funding, to assisting them by conducting user and market research, we’ve been there at many points in their journey.
In fact, some members of the Snap Out team come from a background in startups!
Thanks to this, we know that too often the structure of the product and customer development processes are overlooked, perhaps purely based on the excitement to dive straight into creating! …
The early-stage development and design process is easily one of the most important periods of time for any business, whether you are product or service based. After all, the decisions that you make at this stage will have a huge impact on everything from usability and accessibility, to desirability and feasibility.
So, both service design and product design as processes feed into how happy your customer or user will be. And, as such, how successful your business is in the long term!
It’s easy to fall into thinking that the two processes are exactly the same: How can product design and service design really be that different? Well, the truth is, there certainly are some similarities in the ways that they are often conducted, but there are also huge differences that you need to be aware of so that you can create the best product or service possible. …
When it comes to the world of design and product-development, there are two terms that you’ve no doubt heard thrown around: Design Thinking and Human-Centred Design.
Both are extremely popular when it comes to problem solving and creating the best product or service possible. So much so that they’ve both become buzzwords within the community! However, that’s not to say that they aren’t worth all of the hype.
At Snap Out we believe in the power of both Design Thinking and Human-Centred Design. …
The big day is nearly here! In less than 24 hours you’ll no doubt be enjoying all of the brilliant food and brilliant company that Christmas has to offer.
So, we thought we’d post this out today to give us the chance to say:
From everyone here at Snap Out, to you, Happy Christmas! We hope you have a truly joyful day and the time to relax.
For this special festive post, we thought we’d treat you to a little look at what’s on our Christmas list this year here at Snap Out HQ. There’s lots of things we’d like in our office (an endless supply of coffee and biscuits, for one!) …
The start of a new year is creeping up on us! As hard as it is to believe, it will soon be 2020 and we will have a fresh year ahead of us waiting to be filled.
We can’t wait to see what it’s going to hold because, trust us, there are some exciting plans brewing at Snap Out HQ. From events we want to hold, to projects on the horizon and resources that we want to create for you, we’ve got a good feeling about it!
However, before we dive head first into 2020, it seems only right to take some time to reflect on 2019 and all of the huge things that have happened throughout the year. There’s no such thing as “smooth sailing” within business, but we certainly feel as though 2019 has been a huge success for us for the most part. …