Betrium SWOT Analysis

Betrium Bets ICO
3 min readDec 24, 2017

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We have prepared an initial version of SWOT analysis of the Betrium!

Link to download: https://betrium.co/downloads/SWOT_analysis_231217.pdf

CONCLUSIONS BASED ON THE SWOT ANALYSIS

The information provided in the SWOT analysis involves specifying the objectives of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

Finally, we can make the following conclusions:

First of all, there is the uniqueness of the product as well as the high proficiency and strong analytical abilities of the team.

Secondly, there is a software product offering profitable conditions and services, which can handle high-speed use of bets, which will facilitate cutting edge usability and response to market demands. This in turn will help attract new customers.

The third factor is the use of crypto currency, which will allow taking a leading position in the market of crypto-economy. Fourthly, the project’s nature is multinational and it will be possible to use the product all around the world in an almost unlimited way.

And the fifth is that the project is offering partnership “franchise” solution to worldwide investors and aiming to build the global network of analysts, who will hold and moderate events and develop the business in different countries.

Strengths and Threats (a strategy for potential advantages)

1. The systemic nature of management’s work will allow identifying, structuring and minimizing risks, including those arising from government regulation of the market.
2. Our extensive experience in the analysis of sports events will help to calculate the right odds, pick the right business model for each market and minimize the consequences of rigged matches.
3. Betrium team’s experience of working in IT companies and providing reliable information security will minimize the risks of possible information leaks.

Weaknesses and Possibilities (a strategy for internal transformation)

1. The usage of crypto currency and insufficient legal support may result the problems in the business processes. However, the probability of these factors is low.
2. The weak brand recognition (i.e., insufficiently developed marketing policy) can to a degree hamper the project’s development.
3. The growing volume of the market and the lack of working assets in the form of additional investments can abolish the project at the level of an average non-distinctive brand.

Weaknesses and Threats (limitations of strategic development)

1. The dumping price of services on the market and weak brand recognition can lead to a slow-down of the product development, including additional services and new gambling markets releases, games.
2. Low legal support may result a negative reputation on the market. Also, fixed matches may result losses sometimes, but the ratio of such games is extremely low, about 0.01%.
3. Lack of working assets and the possibility can significantly affect the financial condition of the company. Particularly critically important is the capital for marketing purposes. Moreover, insufficient funds may affect holdups and delays of withdrawals, which may in its turn affect reputational losses, downgrades in professional rankings.

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Betrium Bets ICO

The first worldwide betting crypto-currency service offering zero comissions, platform for event organizers, open API for developers and third party apps...